Should You Use an SEO Agency for Your Business?

8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!

Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.

Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.

Why You Should Hire a SEO Agency?

Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.

While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.

The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”

Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.

Benefits of Using SEO

One of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.

Target Traffic

While businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.

Get a Well-Made Business Website

Even though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.

Cost Effectiveness

The fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.

Using SEO Best Practices

Hiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.

Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.

Access to Latest SEO Techniques

Needless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.

Cutting-Edge Tools

Keeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.

Comprehensive SEO Knowledge

As mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.

Bottom Line

Lastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.

The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!

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Looking back on many unsuccessful attempts at home business, we wish we had received guidance from someone who had already been down the road we wanted to travel. We had so many failures that we were starting to doubt that success in a home business would ever happen for us.

Thankfully, we didn’t give up and through perseverance we were able to achieve the success that had eluded us for years. Along the way we discovered many things that we wish we had known when we started this journey.

Our success has literally transformed our lives. We believe that to whom much has been given, much is required. Consider this information our gift to you. If we can be of assistance please, do not hesitate to fill out the contact form at TheHomeBusinessPodcast.

1. Success doesn’t happen overnight.

For some reason people think that they should become rich in a few months with their new home business and some people believe success should happen within weeks or days! We introduced a man in his early 50’s to our business and he was excited. When we first met he complained that he had been working hard for more than 30 years and he was broke.

He said he never had any time for himself or his family. We told him what it would take to become successful and he agreed to do it. Then, he disappeared. A few weeks later he called to tell me that he was quitting. He hadn’t even started and here he was ready to give up.

We asked him if he would be better off quitting his full-time job and keeping his home business! Of course, we didn’t really mean that he should quit his job, but he had been working full-time for more than 30 years and he was still broke. He started his home business just a few weeks earlier and he never gave it a chance.

Why is it that so many people think that they should become wealthy in a few weeks? The answer probably lies in all the get rich quick schemes that are so prevalent in our society today. You’ve seen the emails or read these lines in your junk mail. No Selling, We Do All The Work For You, Make $30,000 in 90 days and on and on.

Those get rich quick scams cause people to think that every home business is a scam and that’s not true. We just got off the phone with Doug, a nice guy who is seriously considering our home business. During our conversation we made it clear that he wouldn’t be rich in 60 or 90 days and his response was the kind of response we hear often, “Thanks for telling me the truth. I’m happy to know that I’m dealing with people of integrity.”

We were frustrated so many times in the first year of our home business that quitting seemed like the sensible thing to do. After all, these things don’t work. Who do you think you are? Why don’t you just get a job like everybody else? These thoughts and many like them nearly kept us from success.

If you already have a home business, perhaps you are facing the same thoughts. Don’t let the negative thoughts crowd out the life changing success that a home business offers. Sure, we struggled at first, but after 20 months we were making $100,000 a year in lifetime residual income! When you find yourself facing bankruptcy and foreclosure as we were and then apply for food stamps you have a firm grasp on the tough times life can bring.

Occasionally, we’ll say “What If?” As in, what if we hadn’t stuck it out through the hard times? What if we had taken the advice of supposedly well meaning people who said that we would never have success in a home business?

What if it took you two to four years to become successful in a home business? What if you could make $100,000 without a boss and a job to go to? What if you could actually be home for your children and know them as people instead of looking at them as the little people who live in your house?

Most people who start a home business quit in their first 90 days and go back to their dreadful lives of desperation. Most people aren’t really living. They are only existing. They’re going from one day to the next without any hope of a better life. Benjamin Franklin said “most people die at 18, we just don’t bury them until they turn 65.”

2. Success doesn’t happen without work.

I talked to a woman who said she was interested in changing her life. When it was time for her to make a decision she asked me, “Do I have to do anything?” “No” I replied, “once a month we just back the money truck up to your house and unload!”

If you had a traditional business you’d have to open your business every day. If you have a job you’ve got to show up if you want to get paid. When you start a home business you can’t simply sign up and expect the money to start being deposited in your bank account. There’s work to be done.

Is it hard to become successful in a home business? Compared to giving all of the best years of your life to your employer and missing birthdays, anniversaries, your child’s first words, your child’s first steps and realizing that life is nearly over and in your golden years you don’t have the money to do the things you want to do, no it really isn’t that hard at all!

If you’re in a business like ours when you employ leverage, getting paid for other people’s efforts, you can enjoy the fruits of your labor so much more. Even if you have a home business where you do all the work it’s better than working for an employer.

We are convinced that to live a great life your home business must employ the leverage concept. It’s the only way you can have money and the time to enjoy it. The wealthiest people in America became wealthy by owning businesses. The businesses that created great wealth were out in front of a trend and the business owner got paid based on the efforts of thousands of people. We wouldn’t be enjoying the life we live today if we were getting paid only on our own efforts.

We worked really hard with very little success in our first year. Our 2nd year was the breakthrough that we were looking for, success was on the way. What we failed to realize was that during our first 12 months we were improving our skills and our confidence and that’s when success started to happen.

So, how much did we work in our first two years? We worked as much as it took. How much should you work your home business? That depends on a variety of factors. How bad do you want it? How fast do you want to achieve success? We recommend that you work your home business a minimum of 7 to 10 hours a week, and do it consistently for at least two years.

Success doesn’t happen without work and it isn’t limited to working your business. Are you committed to improving your skills and working on you? Read at least 10 pages from a great book every day. Books like “Think and Grow Rich” will change the way you think and when you change the way you think you will change your life.

Expecting success without work from your home business is like expecting a paycheck from a job that you never started. It just doesn’t make sense.

3. You must be disciplined to achieve success.

So, you’re working your new home business and a friend calls offering to take you to lunch. Can you afford to go? Your favorite show is on TV, but you know you need to be working your home business, what will you do? Perhaps the biggest adjustment most of us need to make is to be disciplined in our home business.

Let’s face it in a work environment there is usually supervision. Many people fail in a home business because there’s nobody looking over their shoulder to see that they do what they need to do.

Since most people who start a home business have never owned a business, we must learn to be disciplined, if we’re going to operate a successful home business. There were times when somebody told us no and that was devastating. We’d usually mope around and fail to do anything else the rest of the day. Had we maintained that attitude, we’d have a job right now instead of an successful home business!

Consider setting business hours. Of course, there are exceptions to every rule, but asking friends and family members to respect your business and your business hours is an important step to success. We’ve got a good friend who makes more than $100,000 a year and when you come over to his house during business hours you can visit with his wife, but he excuses himself and works his business. If you have a small child, work when he or she is napping and when they are in bed at night.

It’s also a good idea to have a permanent work space, so you can shut the door, eliminate distractions and get your work done.

This is a difficult adjustment for some people to make, but your children can learn that when Mommy or Daddy is in this room with the door shut that they are working. You’d be amazed at how many children will respect your space and time if you ask them too. We’ve seen many successful stay at home moms and dads work with children nearby. Don’t let screaming children or children that interrupt you on occasion become a big deal, the person on the other end of the phone may be convinced that your business is right for them BECAUSE they hear your children in the background.

When you promise to call somebody back at a certain time you’ve got to find the time. Children will appreciate knowing why Mommy or Daddy isn’t available at certain times and you can explain to them that it will be worth all the sacrifices once you become successful.

Discipline can be difficult with all the distractions that can occur in your home, but it is one ingredient that you must have to become successful.

4. Who you’re involved with is more important than the business you’re in.

Let’s face it, most people don’t really have a clue how to operate a business, any kind of business not just a home business. When we’re young we are told to go to school to get good grades so we can get a good… JOB! That’s exactly the path most of us start on, get a job, work hard, work long hours and try to get a promotion so we can work more hours and hopefully make more money.

We do that for 10, 20 or 30 years and then realize that we are never going to get ahead. That’s when the idea that a home business could change our life hits most of us. We’ve been told to be good employees and that’s what most of us have done all of our lives.

There is no substitute for leadership. If you are blessed to find somebody who has been successful in a home business and you know that they can sincerely help you change your life forever, you should jump at the chance to work with them. Make sure you’re comfortable with them before you get started. So, what should you look for? You should look for somebody that knows exactly what they are doing. When you ask questions are they comfortable or uncomfortable? Do they have a system that you can plug in to and have immediate success?

One of the reasons I failed in other home businesses is that I didn’t understand the importance of finding the right person to work with. I am not blaming my failures on somebody else, but if I had been associated with people who really knew what they were doing they would have given me guidance that I did not get. Perhaps I would have failed anyway, but there is no doubt that working with successful people will cut your learning curve and save you a lot of time and money. Only you can assure your success, but finding the right person to work with and then listening to that person gives you a tremendous advantage over most people working business from their homes!

Let’s say you have what you think is a great idea and you’ve got a little extra money stashed away for a rainy day. Your spouse isn’t overly supportive, but he or she wants you to succeed. You decide to invest $1,000 or $2,000 in your new business by taking out an ad in a local magazine. You get no response at all. How do you think your spouse feels about your home business now? That kind of mistake destroys most people and they never recover.

Last week I received an email from a so called marketing guru offering his services. I could get his marketing expertise if I paid him almost $800. Almost everything he offered we give to our team members for FREE! We know that what we’re doing works for our business because it has been tested and proven to be successful or we wouldn’t do it. His material, although similar to ours, hasn’t been tested in our business and could prove to be a waste of both time and money. What would happen if you sent that $800 and it didn’t work? How supportive would your spouse be then?

5. Technology has changed everything.

Many years ago you had to get out and meet people and most business was done face to face. You could call people around the country, but if they had any interest in your business you had to send a package overnight. That proved to be very expensive.

When we were broke, I thought everybody that sounded serious, was serious. I was sending out packages several times a week only to find that these people weren’t serious at all.

Then, the internet changed everything. You don’t have to meet people face to face anymore, although I must admit it’s still my favorite way of doing business. Today, you can upload a video in seconds, so people can see you. You can send an email with links to websites, videos and your contact information. Auto responders make you look like a Fortune 500 company, and nobody knows how big your business really is because anybody anywhere can have a great looking website.

When I started my business more than 10 years ago my long distance phone bill was nearly $1,000 a month, today we can call as much as we want for $20! You can use conference calling and web casts to present your business to hundreds of people at a time.

People can automatically receive your latest Pod cast and watch it in the subway or at lunch. This is the information age and you should capitalize on the shift in technology in your home business. Don’t worry about all the latest gadgets when you start your business because the personal touch will always be important. Even if you don’t have a lot of money technology allows your home business to operate and look like a very big business.

Don’t get too preoccupied with technology. You can, however, use it to enhance your image and your productivity if you know what you are doing. Today, we don’t mail anybody any information regarding our home business. With internet access almost everywhere, we realize that if somebody needs us to mail them something, they probably aren’t the person we were looking for.

6. It’s a home business, but that doesn’t mean it can’t be a big business.

Most people that start a home business are looking for an extra $300 to $500 a month. What would an extra $50,000 or $100,000 a year do for you and your family, seriously! Maybe it’s because so many of us have failed so many times that we just don’t believe in ourselves anymore.

Once you understand the basic fundamentals of your new home business and once you’ve achieved some success, you’ll understand that the sky is the limit. We make much more money than we ever thought possible and we have friends that are making more than $1,000,000 a year! Hard to believe? Of course it is! Just because it’s hard to believe doesn’t mean that it isn’t happening.

After we struggled at so many other businesses I wanted to believe that we could become incredibly successful, but my past was holding me back. Today, we operate a home business that generates almost $10,000,000 in annual sales! Years ago I never knew anybody that made $1,000,000 a year, so it was hard for me to “see” myself ever reaching that milestone. When a good friend of mine did it, I could then start to see that I could have that kind of success.

So, do you really want to struggle all your life? Then why do we settle for mediocrity? Here’s why, we’re unsure of ourselves, stuck in a rut, scared, we lack confidence, we tried and failed and tried and failed, what will my spouse, mother, brother, best friend think? We care too much about what other people say, think and do!

7. As a Man Thinketh…

As a man thinketh in his heart, so is he. Joyce Meyer is fond of saying that where the mind goes, the man follows. Of course, it makes no difference whether you are a man or a woman, you are what you think you are. As we struggled in our home business it was easy to become discouraged. We had always failed. Those constant thoughts of failure surrounded us.

Then, we realized that others had succeeded. Why did they succeed where so many others had failed? Could it really be that the only reason they achieved success was that they thought differently? We were so broke and so desperate for a breakthrough in our lives that we realized that we could not afford the luxury of having negative thoughts. There were plenty of other negative people that we could have listened to, but what was that going to get us?

What if we listened to the people that were positive, which by the way were the same people who were achieving success? When we started our home business we felt like the biggest loser on the planet. If something positive didn’t happen soon we were going to have to move out of state to live with Judith’s mother. How were we going to explain to our children that we had lost our home? If our home business was going to change, we would have to change first.

We couldn’t afford the luxury of one negative thought. We started making good choices. We would distance ourselves from anybody that had anything negative to say about anything! We would surround ourselves with positive, uplifting people who would speak life into our lives.

We didn’t listen to people who laughed at us and yes, there really were people who laughed at us. We believed that we would have life changing success even before there were any real signs of success. Some people call that the “fake it till you make it” concept. While we wholeheartedly endorse that concept we do not recommend that you mislead people.

There is nothing wrong with having a positive attitude. It is wrong to misrepresent your current financial situation. One of the most disappointing things we encounter in home business is the tendency that people have to inflate their incomes. There must be some school of thought that this is appealing or O.K. and it is not.

Once you lose your integrity, you can never get it back. We have done everything we can to make it clear that a home business will not typically solve your financial pressures overnight. We know many people that have made $500 to $2,000 in their first month in a home business. Very few make more than that in their first 30 days. If you think you have to lie to become successful you are wrong. We made just over $300 our first month in the home business that has paid us more money than we ever thought possible.

Negative people tried to convince us that we would never have success. We didn’t listen to them then, and we don’t listen to negative people now. We know that you can have success in a home business. We know that it won’t be easy. We know that if you get guidance along the way from successful people that you will live an extraordinary life.

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10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google’s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.

Reporting

A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.

THE NEXT STEP IS YOURS.

Newman Ramirez is a Digital Marketing Consultant at Sakal Marketing Solutions, LLC.
At Sakal Marketing Solutions, we offer the best internet marketing and mobile marketing services to make your business grow by acting and deciding diligently and intelligently. We do the hard work to prosper your business because we love what we do and we care for you.
YOUR SUCCESS IS OUR BUSINESS.

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Discovering Ethical Work At Home Businesses

The Work at Home Nightmare

The work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.

How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.

I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?

In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.

The Work at Home Business Plan Success

You are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.

These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.

Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.

Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.

Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front.

That’s a start. The Work at Home Nightmare

The work at home entrepreneur has many obstacles to face. Typically the notion begins as we are heading off to a disgruntled job, leaving our kids behind to face a day that we are simply fed up with. It strikes us how wonderful it would be to leave behind the work a day world and provide for our families at home. Once the notion strikes, and it tends to strike hard, we begin the exhaustive search for the perfect work at home business.

How frustrating! There are literally thousands of businesses on one single website that are promising us time and fortunes. If we want to know what they are all about, we have to fork over some hard earned cash only to discover that the business plan is out of our reach or the product is marginal, or it just simply isn’t something we can do.

I love those work at home business plans that promise success in one month. You fork over your $49.95 to find out that if you want to make any money you have to chunk down thousands of dollars in advertising, seminars, and product. They guaranteed your money back, didn’t they? Ever try to get your money back from one of those work at home business plans? You have to provide proof that you did everything they told you to do, and often a few of those things can never be proven. How do you prove you followed the script when you finally got your first prospect, if you ever get there?

In the end you do what they wanted you to do in the first place and you eat the initially cost as well as any other cost you incurred and you are still stuck with the job you resent. Unfortunately, you can spend a lifetime going through the same revolving door while trying to find a better way. Yet you refuse to give up because you know that there is an answer out there somewhere.

The Work at Home Business Plan Success

You are right. There is a work at home business plan out there that will allow you to work your way to freedom in a relatively short period of time. In fact, there are many. The work at home industry has wised up a bit and the truly competitive business will give you all the information you need to know without forking over a dime.

These particular work at home business plans have discovered that people are tired of being ripped off and lied to, and they decided to do the right thing and actually talk to people. Informed people who make a solid business decision are more likely to stick around and build their work at home business. It just makes sense. Selling people information they can’t use only runs for so long before the general work at home industry becomes wise to the scheme.

Here’s a basic work at home business plan theory. It’s completely my own but I have found that it works. Anything that comes in through your inbox will make someone money. That person needs to have a lot of start up capital and be fairly internet business savvy, but all of those programs are making someone money. I have discovered they won’t make me any money. Unless you have ample start up capital they probably won’t make you any money either.

Home based business plans that you leave the comfort of your e-mail and go out onto the web searching for are harder to determine. They might make you money but chances are that most will not. Anything that is making promises and then asking for money up front is not a good way to go. How can you be expected to buy something without knowing what it is that you are purchasing? They are giving you no information except that they made some whopping $35,000 last month and you can too if you just follow their simple instructions. If a sales person showed up at your doorstep and tried to sell you something in a brown box but wouldn’t tell you what it was, would you buy it? Of course not! Why keep sending money into these programs that are making promises without giving you any information? Because there’s a touch of desperation for the person who really wants to build a home based business lifestyle. So we talk ourselves into taking chances.

Any solid home based business will at least tell you what it is they do to make their money. Some will tell you whether they are flipping properties (by the way check your local laws if that interests you, some states or counties have critical laws that make that impossible) or if they are marketing on e-bay or if they are selling candles. Most are learning to at least let you know the product or service up front. That’s a start.

An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone of a Work At Home Businesses.

An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.

I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.

This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.

Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.

When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.

Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.

That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.

Finding the Ethical Home Based Business

Where are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.

The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.

An ethical home based business will give you contact information, whether it’s just an e-mail address or you receive a full address with a phone number. Some ethical home based businesses are starting to encourage people to ask questions before making their decision. That’s a benefit for everyone.

An ethical home based business may have lead capture page where you are required to insert you name and contact information before entering their website. This is a good thing. By doing this you will receive a phone call from an actual human being who can then answer your questions and give you a feel for whether this is a business that is right for you.

I ran a little test before writing this article. We’ll call it the ethical home business test. I entered my name and phone number in forty different lead capture pages and sat back to see how many people would return my call. Within two weeks I had received thirty eight phone calls regarding my interest in an ethical home based business. Out of those thirty only one of them was unprofessional and even in fact rude to me on the phone. The other thirty seven spent the time to answer my questions and all of them gave me both the company’s contact information as well as their own.

This is important because we are typically hesitant to enter our personal information on lead capture pages. However, while I did receive follow up e-mails, I did not receive any harassing phone calls or spam related to the experiment. Some of the ethical home based businesses were out of my price range and others did not interest me. But each and every one of them was up front about advertising costs.

Advertising your home based business is vital. You will not be able to get into internet marketing without factoring at least some advertising costs. Depending on the home based business you choose, some encourage fairly high advertising costs, but some are willing to show you ways to advertise with very little out of pocket. It might take a little longer to build your home based business, but the low cost and free methods do work. Advertising your home based business should be something you can comfortably fit into your budget. You are not looking to break the bank, you are looking to find a profitable home based business.

When factoring in your advertising costs for your home based business, also factor in the assistance you will receive from whomever is introducing you to the business. Are they really in it for the long haul or are they simply making promises to you based on what you want to hear? Talk to someone several times before deciding whether or not to join their home based business.

Just because a home based business doesn’t offer contact information or charges up front doesn’t necessarily mean they are unethical, but the unethical ones definitely don’t offer any information and always charge up front. The ethical, solid home based businesses out there that are still using old methods of recruiting are slowly making the shift to better methods because they are seeing that it works well for other. For you that means better quality decisions when looking for the perfect home based business for you.

That, after all, is the whole key to this picture. Most home based businesses will work, but finding the one that will work for you is an entirely different game altogether. A little patience and research will certainly improve your odds of finding the best home based business for you and your family.

Finding the Ethical Home Based Business

Where are the honest and ethical work at home businesses? In my experience, which involves wasting thousands of dollars and years of my time just like everyone else out there, I have found several work at home businesses that are honest, ethical, affordable, and realistic. I’m not going to promote any of them here because I’m not here to influence which business you decide on. But I will tell you where to find the lot of them.

The allworkathomeguide website has some of the best and most solid information available on finding the ethical home based businesses we are talking about. There are nd articles that actually explain the entire business to you before you even click on their link. It is a solid place to start the search for the business that can change your life.

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The Home Business industry is a multi-billion dollar industry, but unfortunately the vast majority of people (more than 95%) never achieve any level of success with it.

Why?

Because they don’t know the 6 keys to home business success, and they give up before they see results.

So many people get started in this industry with the vision of creating massive residual income by telling 5, who tell 5 who tell 5 and they all live happily ever after. Unfortunately, they tell 5, who tell them where to go, and for most people that’s enough rejection to make them throw in the towel and give up all together.

Very few people have the fortitude to hear no as next and keep persisting.

And even the few who do persist still won’t see the kind of results they want because the system they’ve plugged into is missing one or more of the 6 keys to home business success.

What Are The 6 Keys To Home Business Success?
I haven’t been in this industry for decades like many of my mentors have, although I’ve seen enough in a few short years to know what works well and what doesn’t.

My first exposure to the home business industry was at a seminar. A speaker at the front of the room was pitching his program on how to get grants and loans from the government. The program sounded great, but near the end he said “who here would like to learn how I really broke free from my job as a garbage man and became financially free?”

Of course most of the hands in the room shot up, and he proceeded to go into his home business presentation. After more than 30 minutes of hearing about how these revolutionary products would replace most of the everyday cleaning and self care products in your home a few people in the audience finally started muttering “oh, it’s ______”. I won’t mention the name of the company here, but suffice it to say it’s a very well known company in the network marketing industry.

He made an irresistible offer waiving the sign up fees and allowing anyone interested to get started for just $1. He even promised to work with anyone who was serious and to help build our teams for us. Seemed like a great opportunity so my wife and I signed up and bought our starter products. After a few months of paying nearly $100/mo to keep our distributor status and earning a big $2 cheque we bailed.

Now in fairness, we didn’t work on building the business either. What I do know is that the 2 people who’ve done very well in that business speak from the stage, and seem to build their business from the hundreds of people in the audience, not from doing milk and cookie parties like they encourage their team to do.

My next venture into the home business industry was even more eye opening. This was a program with a high ticket core product. It was a vacation travel package that cost over $3,000. The allure was that with just 12 people in your organization you’d earn 4 times that amount!

What should have been a clue though is we were trained to tell people that we invited to see the presentation that “I can’t tell you what it is, you just have to come and see.” if they asked what it was about. What’s interesting is that I saw people make thousands in that company in as little as a couple of weeks. They had people making 6 figures in their first year, but despite my best efforts, I still barely broke even on my initial investment.

Today, I’ve sworn off of doing business the old way, and that’s why I’m excited to share the 6 keys to home business success with you today, to hopefully save you some of the headaches and challenges I faced in the past.

Key #1 To Home Business Success
1) You need a product to sell that pays high commissions.

The first key to success in the home business industry is to find a product that pays high commissions. For the most part, the commissions paid out in the home business industry just aren’t high enough for someone to make a full time income from unless they’re able to recruit a small country into their downline. In fact, a few of my mentors had teams of 5,000-10,000 and were still only making a few thousand dollars a month, all while getting stuck on 3 way calls from dawn to the early morning every day.

Finding a product that pays 30-70% commissions will make a world of difference to your success in the home business industry. Better yet, is that the commissions will be paid out quickly, not weeks or months down the road. People want to see success early or they’ll end up quitting before they truly get started.

Key #2 To Home Business Success
2) Your product needs to be affordable to the masses.

The core product needs to be affordable to the masses. You will have far more success offering your products to people if they’re what my mentor calls “under the radar money”. This is a purchase that’s under about $200 that someone can make without causing a major fight over spending with their spouse. One of the big objections people get in the home business industry is “I have to speak to my wife/husband” which is really just an excuse. If your core product is only $25 to say $197 most people will be able to make that purchase themselves and not have to run it by their significant other.

Once someone makes that initial buying decision then your goal is to upgrade them to the highest level of products that makes sense to them. Notice I said makes sense to them. Your goal is not to sell the most products regardless of their circumstances. Your goal is to help them achieve their goals, and set them up with the level of products that will best help them achieve that.

Key #3 To Home Business Success
3) People need to be able to become profitable in 30 days or less.

One of the major reasons people fail in the home business industry is because they don’t see any wins in their first few weeks. To ensure longevity your home business system must enable people who plug in and apply the system to become profitable in 30 days or less. If people are able to become profitable quickly, they’ll become loyal customers for life. If not, they’ll quit and hop around from opportunity to opportunity looking for something that is.

Of course, not everyone will become profitable, because not everyone will even take the first step. It’s strange. People will sound all fired up and motivated, and then fall off the face of the planet and never even take the first step towards building a successful home business. It’s just human nature, and there’s nothing you can do about. Focus on helping the people who are in action.

Key #4 To Home Business Success
4) Your offering needs to include upsells and higher ticket items to enable someone to make the most amount of money in the least amount of time.

Having an affordable core product is great to enable people to get started, but earning $5 or $10 or even $50 isn’t life changing income. In order to create a truly successful home business you need to be able to earn higher ticket commissions.

Having the ability to sell $500, $1000, and even $3000 products is how you generate full time income with minimal effort. Making one or two sales of these types of products is how you go from making lunch money to making full time income doing part time work.

Key #5 To Home Business Success
5) The corporate videos need to convert on their own.

This is a big problem for much of the home business industry. People are drawn in by a compelling, charismatic presenter who has a way with words that just draws people in. The problem is, most people aren’t able to duplicate what their sponsor does or says, and gets rejected every time they try to “show the plan”.

Many companies have now produced DVD’s and video for their distributors to hand out, but even those don’t effectively convert viewers into buyers.

To be successful in the home business industry you need to have access to corporate videos that can do the telling and selling for you, so that anyone who gets started can just share the video with others and start seeing results. If the corporate videos aren’t effective in converting, then you won’t be successful either.

Key #6 To Home Business Success
6) Your offering needs to include marketing training to show people how to build their business beyond their friends and family.

Most of the home business industry teaches new people to make a list of their friends and family and to start reaching out to them and inviting them to a presentation. For starters, most people either won’t even make a list, or won’t bother contacting the people they put on the list. A small group of people will contact everyone on their list, and even still will only have a handful of the hundred or so they contact take them up on their offer.

Then the question becomes NOW WHAT? How do you continue to grow your business if you’ve already spoken to everyone you know, and only a few of them were interested? Go find new friends by wandering around Walmart asking people if they keep their business options open? I hope that’s not your plan.

You need to learn how to market so that people actually looking for what you have to offer come looking for you. Yes, it’s possible, and it’s called Attraction Marketing. If you’re in the home business industry and you’re not employing attraction marketing strategies as part of your daily actions you’re going to run out of people to talk to fast.

This isn’t the 70’s and 80’s anymore when no-one had heard of home businesses. Today, pretty much everyone has an experience in the industry, or knows someone who has. Sure those old strategies work, but not nearly as well as they once did, and they never worked as well as attraction marketing does.

So there you have the 6 Keys To Home Business Success. I hope you found the information valuable and would appreciate it if you could leave a comment below and let me know your thoughts.

Dan Giercke is a life long learner, who has recognized the value of having mentors in his life. As a result, he founded A Mentored Life which brings the world’s greatest mentors all in one place to help you Reach Your Ultimate Potential.

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What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

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We have all been there… trying to figure out the best ways to get ahead. We are always in search of the next “big thing”… We are constantly trying to find that edge that can separate us from the competition. Why do some people achieve elite success and others, well, others just flounder? There are specific steps we all must do in order to stand high and mighty, on top of that hill. These can and will create a tremendous foundation for anyone navigating through their home business blueprint:

1. Brand Yourself!

The biggest challenge when starting your home based business is understanding that you must create & cultivate a brand… a brand of YOU! When I first started my home business (and had no idea of what the industry entails), I figured I could be that guy behind my computer, growing my business without anyone knowing me. That could not be further from the truth! Set up a Facebook page, a Twitter account, Google+, LinkedIn and start a website with YOU as the focus. People want to know who and what you stand for-the faster you can build your brand, the faster you will ascend within your home business blueprint.

2. Expose Yourself (Don’t Worry-it’s not what you think!)

While cultivating your home business in the early stages, you have to know what works, what doesn’t and where to find this information. Like any business, you need to immerse yourself in as much information in as many places as possible. The more you know, the more you succeed. If you need to read “Home Business for Beginners”, don’t be ashamed-DO IT! Sign up for various social media sites and become familiar with how they work. Read articles from every type of business within the Home Business industry… read about the people that have succeeded… and failed. Learning about this industry is a necessity with the home business blueprint.

3. Show Me the Money… I mean, Show Me How Good YOU Are!

Obviously, developing and growing your home based business is going to take some time… you will be slow, things may not look all that great, and you are going to stumble and fall a few times. As you grow, gaining more confidence and understanding the concept of what you are trying to do, you need to exhibit how great you are. What that means is, make everything that resembles you-your webpage, your articles, your blog posts, your pictures, everything needs to show professionalism. Why? Because that’s what people first see, when they come across your profile or name. No one is going to click on your information or want to know more, if it doesn’t look like you know what you’re doing and have some experience. This will constantly be changing as you trek through the home business blueprint.

4. Get in a Relationship… Hundreds of Thousands of Relationships!

Business is all about people. Period. It doesn’t matter if you own a convenience store or a rental car company, it’s all about creating relationships. Relationships with your customers. Relationships with your vendors. Relationships with your colleagues. People buy from people. Growing your network of relationships is no different with your home based business. You do this through your “brand” and what you are showing people on the web. Join forums and Facebook groups to meet new people and learn about what they have achieved with their business. Creating a large, quality network of relationships is a major component of the home business blueprint.

5. Find the Best of the Best

The home based business industry has been around a long, long time. A great way to find solutions to problems, information on a specific company or product or just flat out see how that guy is making Seven Figures of residual income every year(!!) is to find out who’s the best in the industry. Who are they? Where did they come from and how did they get there? What are they doing now? The reason this industry is booming is because of the enormous opportunity-so find out who does it best and mimic them! These leaders are the ones that laid the groundwork for the home business blueprint.

6. You Own a Business, So Act Like It!

When I started my home based business, I thought this was going to be sooo much fun. I will get to play on Facebook at night, talk with people and then they will just send me their business all day long. Didn’t happen..and it doesn’t happen. This is a business and the sooner you realize this and take it seriously, the sooner you will succeed. People tend to not grasp this, because of the fact that there is a minimal to start a home based business, they already have a day job, etc. But, if you want to create your financial freedom in the home based business industry, you need to work at it-just like any other business. This is one of the bigger obstacles when people start with their home business blueprint.

7. Take the Bull By The Horns-and Make Sure Your Team Sees You

Another huge attraction to the home based business industry is the thought that once we recruit a few new team members, we are good to go. You’ve already done your part, now just wait for your team to recruit more and you’re in hog heaven… right? WRONG. You need to work harder than everyone else and show your team this. This is not only a sign of a good leader within the home business industry, but this is how the great leaders act in all aspects of life. Work hard now and you will reap the rewards soon enough. Working hard will create exceptional team morale and it becomes contagious-something you will see during your home business blueprint.

8. Pay It Forward

To piggy back on to the previous point, when you’re working hard, recruiting your new members, you also need to make time to help your existing team members. Not everyone has the same experience, knowledge and drive that you do. Motivate your team, role play with prospecting scripts, and give them tips on ways to improve their own brand. The coolest thing about the home based business industry is that everyone has to work together. If the people below me aren’t succeeding, I’m not succeeding. Helping them grow and create their business will exponentially help you and everyone else. This is the best aspect within the home business blueprint.

There you have it, a few things everyone needs to know going forward with a new home based business. Believe me, it’s not ALL you need to know, but these tips should secure a solid foundation where you can start your journey. This industry is fun, but it does take hard work. All that hard work is totally worth it when you’re collecting on your 6 or 7 figure residual income a few months from now. One more thing: NEVER GIVE UP once your home business blueprint is set in motion!

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